The beauty of Internet marketing is that it has the ability to help niche businesses reach out to wider markets that they would have otherwise never been able to do. Making the impossible possible is what SEO is all about! So, it really doesn't matter how esoteric your services or products are, what really matters is that if you play your cards right, you can develop an online presence that will bring in the profits for you like never before!
Here is how SEO can help with niche marketing:
1.Find your Niche Keyphrases – This is of utmost importance! If your keyphrases are too generic or broad, you're just going to end up with some very heavy competition on your hands, and your chances of ranking high would decrease. Think about your business and what keyphrases would best describe it. The competition would be a lot less if your choose out-of-the-box keywords and phrases. What you are looking for is keyphrases that draw a higher search volume and lower competition.
2.On-Page Optimization – When writing the content for each of your web pages, make sure your keywords emphasize the benefits of your business. Aim for something around 5% keyword density. Focus on your users experience, instead of obsessing about the number of times you need to your your keywords. Over-saturating your page with keywords could also work against you. Let your content flow and look appealing and natural.
3.Off-Page Optimization – Building quality links to other quality sites is very important. When building links with other site owners, ask if you can make these links keyword oriented. If you are adding a blog to a directory, then the title must contain the keyword! Use your keyphrases as anchored text links in articles and deep link them to different pages on your website.
4.Focus on your Content – Make sure your content is always fresh and updated. Your users should want to read your content and not just get bored of it. Your content should not only be optimized, but it should be appealing.
Remember that the days of advertising through pop-ups and banners are long gone! Today, the real power lies in payment for action. Clicks and conversions are now the name of the game. There are many strategies that can help you, regardless of your niche. However, if you can't do all of this on your own, a good website marketing agency might just come in handy.
Here is how SEO can help with niche marketing:
1.Find your Niche Keyphrases – This is of utmost importance! If your keyphrases are too generic or broad, you're just going to end up with some very heavy competition on your hands, and your chances of ranking high would decrease. Think about your business and what keyphrases would best describe it. The competition would be a lot less if your choose out-of-the-box keywords and phrases. What you are looking for is keyphrases that draw a higher search volume and lower competition.
2.On-Page Optimization – When writing the content for each of your web pages, make sure your keywords emphasize the benefits of your business. Aim for something around 5% keyword density. Focus on your users experience, instead of obsessing about the number of times you need to your your keywords. Over-saturating your page with keywords could also work against you. Let your content flow and look appealing and natural.
3.Off-Page Optimization – Building quality links to other quality sites is very important. When building links with other site owners, ask if you can make these links keyword oriented. If you are adding a blog to a directory, then the title must contain the keyword! Use your keyphrases as anchored text links in articles and deep link them to different pages on your website.
4.Focus on your Content – Make sure your content is always fresh and updated. Your users should want to read your content and not just get bored of it. Your content should not only be optimized, but it should be appealing.
Remember that the days of advertising through pop-ups and banners are long gone! Today, the real power lies in payment for action. Clicks and conversions are now the name of the game. There are many strategies that can help you, regardless of your niche. However, if you can't do all of this on your own, a good website marketing agency might just come in handy.
Comments